NK-Consulting strives to develop a portfolio of clients around the world, especially in anticipation of the construction and launch of a new sawmill plant of the Region-les company in the city of Arkhangelsk.
Production will continue to grow and reliable markets will be required. The Japanese market is one of the most promising, premium and attractive, but this market is very demanding. Let's try to briefly analyze the economy of this country. Japan is the third leading country with GDP of the highest orders of $ 4,975,415 million in 2020 and the 4th leading country in the world in terms of sawn timber imports (approximately 4.6%).
Are you familiar with the Human Development Index (HDI)? This index was developed in 1990 by Pakistani economist Mahbub ul-Haq and Indian economist Amartya Sen and is also called the “Cost of Living Index” or "Quality of Life Index". We think it is now clear what kind of index it is, and here Japan takes the honorable 19th place in the world.
To meet the discerning Japanese taste, there are many functions to consider when drying wood, pay attention to sorting by flaws, and also pay attention to the tenar, which is common in northern deep forests. Of course, packaging cannot be ignored. Definitely, it should be premium. We listened to the words of Mr. Morita, who liked the branding of the packaging of the Region-les product. Looking at it, he said: “Interesting slogan. An interesting concept. Why not do it in Japanese? We want it too! ". Of course, we will take this moment into account in the near future and order new cliches from our partners - the Megapak company.
The Region-les company together with NK-Consulting decided to focus not only on the client, but also on the service provided. Therefore, we intend to organize the delivery from port to port on CIF terms Tokyo, Osaka, Yokohama (Incoterms 2020).